Why attribution is very important?

Attribution can be a hard topic for clients to understand due to its complexity. Attribution can be applied not only to Paid Search, but for other channels that bring visitors to the website. Due to shortage of marketing budget, attribution is a great way to explain investment into a channel. Another reason attribution is important... Continue Reading →


How to boost your SEO with Rich Snippets

With the help of structured data mark-up, we can help Google algorithms better understand the type of content and feature various attributes in visually compelling way in the search results. These experiences are enhancing content previews and help users get sense of what a webpage contains. Rich snippets do not have direct impact on ranking power,... Continue Reading →

Top 5 Digital Marketing future trends

1. Mobile is the centre of marketing. Evolution of smartphones, tables and other wearable devices is the key factor that will influence marketing. This will let marketers to strike up more personalised relationship with customers through the power of mobile phones. Spending on mobile advertising will exceed desktop advertising, because of tremendous success of reaching... Continue Reading →

My company enters Russian market. What should I know?

This article is dedicated to marketing and digital marketing executives whose company expands to the Russian market. When it comes to social media and search marketing , advertisers need to use completely different platforms unknown for North American and Western Europe users. Search Engine Marketing Marketers have successfully adopted SEM, because it is an effective... Continue Reading →

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