Cross Device Tracking in Google Analytics

What is Cross Device Tracking? It describes phenomenon of people moving from one device to another during purchase process. For example, when you carry out a search on mobile first, but purchase on your desktop or a tablet device. Universal Analytics and User ID Universal Analytics helps us to track cross device conversions. It was... Continue Reading →


Why attribution is very important?

Attribution can be a hard topic for clients to understand due to its complexity. Attribution can be applied not only to Paid Search, but for other channels that bring visitors to the website. Due to shortage of marketing budget, attribution is a great way to explain investment into a channel. Another reason attribution is important... Continue Reading →

My company enters Russian market. What should I know?

This article is dedicated to marketing and digital marketing executives whose company expands to the Russian market. When it comes to social media and search marketing , advertisers need to use completely different platforms unknown for North American and Western Europe users. Search Engine Marketing Marketers have successfully adopted SEM, because it is an effective... Continue Reading →

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