Accoriding to authors, an ecommerce website optimisation should start with analysing “Average Order Value”, because high conversion rate and amount of orders does not indicate that the store is successful. I do agree with this statement, as every transaction involves extra costs, such as shipping cost, payment for transaction etc. Therefore, it is more beneficial... Continue Reading →
1. Website hosting: https://www.siteground.com/ 2. Create a website: https://www.siteground.com/tutorials/wordpress/ 3. Install Woocommerce platform: https://docs.woocommerce.com/document/installing-and-activating-woocommerce-extensions/ 4. Install Google Analytics: http://www.wpbeginner.com/beginners-guide/how-to-install-google-analytics-in-wordpress/ 5. Enable Ecommerce Tracking: https://wordpress.org/plugins/enhanced-e-commerce-for-woocommerce-store/ 6. Create Sales Funnel: https://blog.kissmetrics.com/conversion-funnel-survival-guide/ 7. Search Engine Optimisation: https://wordpress.org/plugins/wordpress-seo/
Selling cars online car be challenging, Margie Martin proposes six best tools or ways how to car dealers can boost sales online what tools can benefit car dealers: Original article can be found here: http://wardsauto.com/ideaxchange/eight-ways-use-digital-marketing-sell-more-cars No.1: Start with a strong customer relationship management system or digital engagement platform. According to Carzone Ireland, it takes up to... Continue Reading →
90% of users switch between devices. Cross-device conversions happen when a user clicks on one device but finished a transaction on another. People are switching between screens to complete tasks every day. It is very important to track this kind of conversions to better understand purchase process. For example, a user clicks on your ad... Continue Reading →
What is Cross Device Tracking? It describes phenomenon of people moving from one device to another during purchase process. For example, when you carry out a search on mobile first, but purchase on your desktop or a tablet device. Universal Analytics and User ID Universal Analytics helps us to track cross device conversions. It was... Continue Reading →
Effective selling should be any business’s number one priority. But it might not be that obvious to everyone. You might be approaching how to sell to customers the wrong way. Why? Because you are trying to convert, instead of employing effective selling techniques. Let me explain. People approach me quite often to ask how to... Continue Reading →
Even though Instagram Stories have only been around for two weeks, you can already see Snapchat-like behaviors crossing over to Instagram. One of the most beneficial, from a marketing perspective, is account takeovers. If you don’t know what a takeover is, it’s basically a collaboration where you and another user appear on each other’s stories.... Continue Reading →
Many brands put follower count or impressions as their priority. Numbers do matter, but the quality should be considered first. Many brands overemphasis the width of engagement, like how many connections they can make, rather that the depth of interactions, which are much more important for measuring success in social networks. First of all, the... Continue Reading →
Could you briefly explain the process of acquiring a new client? We are business to business organisation. We have around 15 clients right now. We get it through a pitch process, or an internal process. We have never run a campaign for our agency. It is about reputation and PR. How much coverage you get.... Continue Reading →
Attribution can be a hard topic for clients to understand due to its complexity. Attribution can be applied not only to Paid Search, but for other channels that bring visitors to the website. Due to shortage of marketing budget, attribution is a great way to explain investment into a channel. Another reason attribution is important... Continue Reading →
"Insanity is doing the same thing over and over again, but expecting different results". 